Apple’s annual fall event is always a showstopper, and this year’s “Awe Dropping” keynote on September 9, 2025, promises to be one of the most exciting yet. With the debut of the iPhone 17 series, Apple is pushing boundaries in design, performance, and personalization. Whether you're a tech enthusiast or a casual user, here’s your complete guide to the launch.

Event Details and Timeline

When and Where?

• Date: Tuesday, September 9, 2025
• Time: 10 a.m. PT / 1 p.m. ET
• Location: Apple Park, Cupertino, CA
• Livestream: Apple.com, YouTube, Apple TV app

Key Dates

• Pre-orders Begin: Friday, September 12
• In-store Availability: Friday, September 19

The iPhone 17 Lineup: Four Models, Four Experiences

Apple is introducing four distinct models:

iPhone 17

• Display: 6.3" LTPO OLED, 120Hz ProMotion
• Processor: A19 chip
• Camera: Dual 48MP rear, 24MP front
• Battery: ~3,700mAh
• Price: Starting at $849

iPhone 17 Air

• Design: Ultra-thin (5.5mm), aluminum frame
• Display: 6.6" OLED, 120Hz
• Camera: Single 48MP rear, 24MP front
• Battery: ~2,800–3,000mAh
• Price: Starting at $1,099

iPhone 17 Pro

• Display: 6.7" LTPO Super Retina XDR OLED
• Processor: A19 Pro chip, 12GB RAM
• Camera: Triple 48MP rear with telephoto
• Battery: ~4,500mAh
• Price: Starting at $1,199

iPhone 17 Pro Max

• Display: 6.9" OLED, 120Hz
• Camera: Triple 48MP with enhanced zoom
• Battery: Over 5,000mAh
• Price: Starting at $1,499

Performance: A19 & A19 Pro Chips

Apple’s new chips are built on a 3nm architecture, offering:

• 25% faster performance than A18
• Improved energy efficiency
• Advanced AI capabilities for Apple Intelligence
• 12GB RAM in Pro models for multitasking and creative workflows

Camera Upgrades

Sharper, Smarter Photography

• Dual 48MP rear cameras on base models
• Triple 48MP setup on Pro models with telephoto lens
• 24MP front camera across all models
• New pill-shaped camera bump on Pro models for better zoom and durability

Battery & Charging

Longer Life, Faster Charging

• MagSafe charging up to 50W
• USB-C fast charging up to 30W
• Reverse wireless charging on Pro models
• Battery capacities:
• iPhone 17: ~3,700mAh
• Air: ~2,800–3,000mAh
• Pro: ~4,500mAh
• Pro Max: Over 5,000mAh

Colors & Design

Fresh Looks for Every Model

• iPhone 17: Purple, Green, Slate Gray
• Air: Light Blue, Silver
• Pro Models: Copper Orange, Midnight Black
• New Materials: Aluminum frames, ceramic glass, and slimmer bezels

Connectivity & Software

Smarter, Faster, More Secure

• Wi-Fi 7, Bluetooth 5.4, USB-C 2.2
• Face ID improvements
• iOS 26 with Apple Intelligence, satellite messaging, and enhanced privacy controls

What Else Is Launching?

Apple Watch & AirPods

• Apple Watch Series 11, Ultra 3, and SE 3
• AirPods Pro 3 with heart rate tracking and better ANC
• New TechWoven cases replacing FineWoven

Should You Upgrade?

If you're using an iPhone 14 or older, the iPhone 17 series offers:

• Better cameras
• Faster performance
• Longer battery life
• More personalization

The iPhone 17 Air is ideal for minimalists, while the Pro Max is a powerhouse for creators.

i-Blason: Ready for iPhone 17

At i-Blason, we’re launching new protective cases tailored to each iPhone 17 model. With thinner bodies and new camera layouts, our cases are designed to offer rugged protection without bulk.

Stay tuned for our upcoming cases!

Final Thoughts

Apple’s September 9 event is more than a product launch—it’s a glimpse into the future of mobile tech. With the iPhone 17 lineup, Apple is redefining what a smartphone can be. And at i-Blason, we’re here to protect that innovation with style and strength.